Write (or shoot) for us

At Personal Trainers London, we are committed to publishing high-quality content relevant to personal trainers and anyone who is actively training themselves.

If you think you could contribute with a guest post or guest video, read on to find out how to write a guest post for us or shoot a guest video for us.

Write for us

What you get

If your article is accepted, it will be published on our website, and read by our growing audience of personal trainers, fitness enthusiasts, and the general public. We will also promote it on our social media channels.

You can include a link to your home page or to any page on your website in your author section.

What makes a good article

Articles should be:

  • Not promotional. It should not be about your services or products. It can be about your own story or business model, if you use it as an example to create a useful set of principles or action points that the reader could use.
  • Not published before. The topic can have been written about before, by you or someone else. But articles which are “respins” of other articles will be rejected.
  • Checked for spelling and grammar.
  • 800 words long, or preferably more.
  • On a topic that personal trainers, or the general fitness crowd, would find interesting. See what kinds of things we write about.
  • Original, meaning not highly derivative of someone else’s work.
  • High quality. This is hard to define, but it should make us think “I wish I’d written that!”
  • Preferably with images (minimum resolution 800px wide; rights-free), but also acceptable without. If you don’t supply images, and it’s a fabulous article, we’ll add our own. Not being good with photos shouldn’t be a reason great writing doesn’t get published.

Links to your website within the body of the article will normally be removed unless the resource you’re linking to is both highly relevant to the article and high quality. Remember: the topic isn’t promotional, and you get a link in your author section for your SEO and traffic.

Submission and publication

When you submit an article to us, we will tell you quickly if we want to publish it or not. You agree that if we do publish it, we assume all rights to distribute and edit it in any way we want. You retain the right to be identified as the author.

We recommend and request that you publish a short blog update on your own website, letting your own visitors know that you’ve been published on ptlondon.wpengine.com with a link to your article on our website. This makes you look good (since we only publish high quality articles), and it is good for us too.

You may republish the article in whole or in part anywhere you want, no earlier than 1 week after it has been published on our website, with a byline such as “First published on https://personaltrainers.london.” with a live link to either your article on our site or to our home page.

To submit an article or an article idea, get in touch with us using the contact form.

Shoot videos for us

These days you can shoot a reasonable quality video on your phone, and edit it using any laptop, often using free or inexpensive software.

Our YouTube channel has just launched, and we are looking for videos to feature.

What you get

If your video is accepted, it will be published on our channel, and viewed by our growing audience. We will also promote it on our social media channels.

The video description will credit you as the creator, and either link to your website directly, or link to a blog page on our website, on which we will include a link to your home page or to any page on your website.

What makes a good video?

  • Not promotional. It should not be about your services or products. It can be about your own story or business model, if you use it as an example to create a useful set of principles or action points that the reader could use.
  • Not published before.
  • Between 1.5 and 10 minutes long.
  • On a topic that personal trainers, or the general fitness crowd, would find interesting. See what kinds of things we publish.
  • Original, meaning not highly derivative of someone else’s work.
  • Unbranded – no watermarks or logos. We will add an intro and outro to keep it consistent with other videos on our channel.
  • The aspect ratio is 16:9.
  • Video resolution is at least HD1082.
  • The shooting, editing, and processing doesn’t have to be super-professional, but it should look good:
    • Your face and anything else of relevance is visible with good contrast, e.g. not too dark or too light.
    • You have edited out mistakes, false starts, stutters, umms and errrs, interruptions, etc. We might choose to do basic editing like shortening the video, but if we need to spend time fixing it, it won’t get accepted.
    • The editing is smooth and not jerky.
    • The sound is good – no echoes, mumbling, passing trains, barking dogs, or scratchy microphones. These things happen. Just do another take.
  • You don’t need to mention Personal Trainers London in the video itself. The connection will be apparent from the context.

Intro and outro

A good introduction is something like this: “Hi. My name is Bill, and I’ve been a personal trainer for ten years. I specialise in strength and conditioning. Many people have asked me – how can I be sure I’m doing my squats correctly? …”

These introductions are unlikely to be approved:

  • “Hi. I’m Bill, of billsbesttrainers.com…”
  • “Hi. I’m Bill, I’ve been a PT for ten years and now I run the best group classes in south London at competitive prices…”
  • “Hi. Let’s talk about squats. First, you choose the right weight…”

At the end of the video, you can just say something like “Thanks for watching,” or “Good luck with your squats!” You don’t need to say “Check the website for more” or include any other call to action.

The outro should be a simple fade to black, over ten seconds or so. Or just leave it and we will fade it.

Submission and publication

If we publish your video, we assume all rights to distribute and edit it. You retain the right to be identified as the author.

You may embed the video in whole or in part anywhere you want. You can also republish the video on other video channels such as Vimeo, no earlier than 1 week after it has been published on our YouTube channel.

We recommend and request that you publish a short blog update on your own website, letting your own visitors know that your video has been published on ptlondon.wpengine.com, with a link to the article on our website that embeds your video. This makes you look good (since we only publish high quality videos), and it is good for us too.

To submit a video or video idea, get in touch with us using the contact form.

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